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Ben Hayes - Charlton Athletic programme

French Ligue 1

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Shirt sponsorship challenge for Uefa

This article has been written by Simon Hines of Sponsorship Today:


In the season 2011/12 the average shirt deal in France's Ligue 1 was estimated at €1.5m per season with Betclic topping the league at €5.5m with its Olympic Marseille sponsorship. Paris Saint-Germain (PSG) was reportedly earning €4.9m from Emirates whereas OGC Nice had no shirt sponsor. If news reports are to be believed, a Qatari bank is close to finalising a deal worth €100m per year for shirt and stadium naming rights to PSG.

PSG splash out on Ancelotti

France has been the poor cousin of the top five European nations in league terms but that all is changing with Qatari ownership of Paris Saint-Germain (PSG).   They have splashed out on the appointment of Carlo Ancelotti, the former manager of Chelsea and AC Milan, as coach.  He is reported to be receiving an unprecedented salary for French football of €6m-€7m a year.

France divided over Becks

It is still uncertain whether David Beckham will accept a reported €800,000 a month contract at Paris St Germain (PSG).   He could opt to stay at LA Galaxy.   But the prospect of his arrival has already divided French politicians,

Al Jazeera breaks into televised football

Some time ago I was quite surprised to be asked by Al Jazeera if I could come into their London studio to talk about football.   As it happened, I couldn't make it but perhaps I should have seen the straw in the wind.


The Qatari broadcaster has been awarded the majority of media rights to screen Uefa Champions League matches in France for three years from 2012 in a deal worth €180m.   This is a serious blow to French pay-TV operator Canal Plus.

Benefactor model faces challenges in France

The benefactor club model has worked well in England in the sense that it has delivered success to clubs like Chelsea and Manchester City and, on a smaller scale, Fulham.   It does, however, face greater challenges in France.

What Bernard tells you about Bosman

Since the European Court of Justice delivered its landmark Bosman ruling in 1995 there has been an increase in the number of sports cases brought before the Court of Justice of the European Union (CJ)  and also of the policy and political initiatives of the EU in relation to sport.   This trend culminated in the introduction of an EU sport competence in Article 165 of the Lisbon Treaty.

Foreign owners make continental moves

Until recently potential buyers of football club looked at the Premier League in England or possibly at the Championship if they thought a promising bargain was available.   Even Charlton went through a due diligence process with buyers from the Gulf.

Big losses in French football

A comprehesive report on the financial state of French football shows big and increasing losses among leading clubs.  In 2009-10 top flight clubs lost €130m, four times the €34m deficit of the previous campaign.   However, these losses are small beer by comparison with those in the Premiership and even in the much vaunted Bundesliga clubs lose money.

Spanish one-two in money league

It's a Spanish one-two in the Deloitte Sports Business Football Money League for 2011.  Real Madrid head the Money League for the sixth siccessive year.    FC Bareclona came second.   Whilst Real held a €40m revenue advantage over Barca in 2009/10, Barca's revenues should exceed €400m in the next edition of the Money League, particularly given the club's new shirt sponsorship deal with Qatar.

United on track for title

Manchester United are on track to win the Barclays Premier League title.   That's not my view, but is the conclusion reached by the Professional Football Players Observatory (PFPO), a research organisation based in France and Switzerland.