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World Cup


Sports Goods Industry Lines Up for World Cup

The sports goods industry is hope that next year's World Cup will help it to revive its flagging fortunes. Puma, the continent's leading football brand, particularly hopes to boost sales. Chief executive Jochen Zeitz commented. 'The soccer championship in South Africa will be a home match for us. Nobody has such a deep understanding of the African market as we have.' In the past year the continent accounted for about 3 per cent of Puma's €2.5bn revenues. This may seem a small slice of the total market, but sales of football, shoes and apparel have doubled every two years in Africa.

How Much Are Global Sporting Events Worth?

Britain has done well recently in securing global sporting events and is bidding for the World Cup in 2018. But how much they are really worth? The government view is that they give a boost to the economy, but some sports economists are not so sure.

Team Football Kit Suppliers World Cup 2006

List of  official Football Kit Suppliers to the thirty-two participating countries in the 2006 World Cup held in Germany.

Puma kitted out the most teams (12), followed by Nike with 8 teams and Adidas 6 teams.

Umbro and Lotto were kit suppliers for two teams each, whilst Joma and Marathon supplied one team each.