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World Cup


Bristol City stadium blow

Bristol City have suffered a setback in a scheme to build a new 30,000-seat stadium but are determined to press ahead.  The £92m stadium was planned as a venue for England's 2018 World Cup bid.

Campaigners have won a significant victory to protect the site in fhe Ashton Vale area of the city.  Following a public inquiry, the inspector said that the land should be given town green status.

World Cup bets boost bookmaker

A poor bookmaker is a contradiction in terms and Paddy Power has reported a 54 per cent rise in half-year profits to £43m.  £70.5m of bets were placed on the World Cup and the bookmaker made a £15m profit from losing punters.   They did particularly well out of patriotic bets placed by England supporters.   Spain's faltering start also deterred punters from placing bets being placed on the eventual winners.

World Cup sponsorship pays off

Why do leading companies pay Fifa as much as £16m a year for exclusive World Cup sponsorship rights?   Because it creates forms of brand engagement which are not possible with more conventional forms of advertising, leading to more sales.

Adidas gets World Cup boost

Adidas has raised its profit forecasts for the second time this year after the World Cup boosted sales.  At the World Cup the German company supplied referees and officials' kit while also supplying 12 of the 32 teams including the winners Spain.  The shirts of Argentina, Germany and Mexico are among the company's best sellers.   For US rivals Nike the best-performing team was the Netherlands.

Mixed benefits from World Cup

The World Cup was often presented as the salvation of a public trade hit hard by cheap supermarket alcohol, although in reality a long, hot summer would help as much.  In any case it depends on what segment of the pub trade you are in.

South Africans the real stars

It was a rather ugly and petulant World Cup final.  Johan Cruyff has denounced the Dutch tactics as 'anti-football'.  But South African president Jacob Zuma has proclaimed his citizens as 'the real stars' of the tournament.

What does a European victory in the World Cup mean?

A European country will win the World Cup tonight and a European country is already in third place.  What does this success for Europe mean, in particular for the future of football?

World Cup gives ITV a big boost

There have been complaints about the quality of its coverage and most viewers will probably prefer BBC to ITV for the World Cup final, if only because of the absence of adverts.   However, the World Cup has given ITV's advertising revenues a much bigger boost than it had hoped for.

World Cup Link Tank

Eleven reports and articles related to the World Cup that have caught our attention over the last couple of weeks. Our 'selección de links' if you will:

  • Cheeky Advertisers Evade FIFA World Cup Rules - AOL News

  • What happened when the world cup losers went home? - The Independent
  • The era of the celebrity referee

    The man in the middle at the World Cup final tomorrow, Howard Webb, is very much a down-to-earth Englishman.   The 38-year old comes from Rotherham in Yorkshire, which for all its merits is hardly the most glamorous location.   He is an officer with South Yorkshire Police but has taken a five year sabbatical to focus on his work as a referee.  The town's football club is having to play at an athletics stadium in nearby Sheffield.