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World Cup


Could the World Cup hit the UK economy?

We've talked about the admittedly transient boost the World Cup could give to the UK economy, but there are those who think there is a big downside.   According to a survey by the Chartered Management Institute (CMI), employers fear they could lose £1bn in lost working hours.

Who gains from the World Cup? (3) The UK economy

On Saturday afternoon I took one of my children and my oldest granddaughter round Harrods.  While we looked for a dress for my granddaughter's upcoming 10th birthday, my son-in-law was preparing a barbecue and party for friends from the village where his family lives in Oxfordshire, a scene that was being repeated all over the country.   My daughter and granddaughter stayed on shopping in London while I rushed home to watch the match (quite possibly a mistake for an England supporter).

Soccer makes its mark in the US

When the US beat England 1-0 in Brazil in 1950, it made little impact in the States and the players returned to the obscurity from whence they came.   Against the backgound of President Obama's attacks on British Petroleum (which has been called BP for nine years and is a global company), the 1-1 draw between England and the US has taken on a different significance as the lead story in the New York Post shows.

It all kicks off between Adidas and Nike

Adidas and Nike have got involved in an off-the-pitch row about which is the biggest global brand in football.   It would all be a bit reminscent of 'my dad is bigger than your dad' if there weren't large sums of money and brand reputations at stake.  Nike has identified further expansion of its football business as a key part of a broader objective of increasing its total sales by 40 per cent from $19bn to $27bn.

Blow to World Cup streaming service

The World Cup is particularly important for commercial broadcasters as it is a golden opportunity to earn bumper revenues from commercials after a period when the recession has hit advertising budgets hard.   Online services are increasingly eating into the market with 7 per cent of British viewers planning to watch England online, a figure that increases to 14 per cent in the London area.

Who gains from the World Cup? (2) Kit suppliers

Football kit is a fiercely contested global market, not least between Germany's Adidas and its US challenger Nike.   Adidas is the leading brand  and is determined to hold on to that status but is in a fight with Nike for market share.  The World Cup is a great chance to showcase what they have to offer.

Who gains from the World Cup? (1) Fifa

Over the next few days, we will be taking at the economic and financial gains (and losses) from the World Cup.   Today we look at Fifa.  Subsequent posts will look at the impact on the UK domestic economy and on South Africa, although there the issues are as much to do with politics and prestige as with economics.

Virtual stadium in City

Royal Bank of Scotland is transforming part of its London office into a virtual football stadium to entertain clients during the World Cup.   About 3,000 clients will be invited to watch matches at one of its main offices near the City, although the space will hold only about 350-400 people at any one time.

Betting bonanza at World Cup

The World Cup could turn out to be the biggest-ever sports betting event.   Rapid changes in betting technology will allow more opportunities to place a wider range of bets.  For example, at the 2006 World Cup in Germany, there was no such thing as betting on a iPhone app.  Google still banned gambling advertising in the UK.

Score on the Footsie

At one time there was a unit trust based on football club shares after a number of clubs floated on the stock market.   It wasn't a great success because most football clubs don't make any money or at least don't pay dividends to their shareholders so there is no income stream.  As far as capital appreciation was concerned, the shares of many clubs tanked.   Nowadays there are too few quoted clubs to provide a basis for such a vehicle even if it made financial sense.