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Top 10 Football Matches by Number of Viewers - UK - 2004

Figures are for average number of viewers during course of match but does not include those watching in pubs and clubs.

Portugal versus England drew the highest audience in 2004, at over 20 million viewers. The most watched club football match was Chelsea v Arsenal in the Champions League Quarter Final which had an estimated 7.7 million viewers.

Online Shopping for England Fans

Excerpt from Information Age magazine e-commerce case study - Sportsetail and The Football Association

With the approach of the World Cup 2002 Sportsetail decided it had to turn the UK Football Association's official web site into a dynamic, easy-to-use shopping experience for England football fans.