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Ben Hayes - Charlton Athletic programme



Adidas gets World Cup boost

Adidas has raised its profit forecasts for the second time this year after the World Cup boosted sales.  At the World Cup the German company supplied referees and officials' kit while also supplying 12 of the 32 teams including the winners Spain.  The shirts of Argentina, Germany and Mexico are among the company's best sellers.   For US rivals Nike the best-performing team was the Netherlands.

Mixed benefits from World Cup

The World Cup was often presented as the salvation of a public trade hit hard by cheap supermarket alcohol, although in reality a long, hot summer would help as much.  In any case it depends on what segment of the pub trade you are in.

FA step up search for new England sponsor

With a friendly against Hungary just three weeks away, the FA is stepping up the search for a new main England sponsor after Nationwide formally confirmed they are no longer interested.  The FA decided not to re-sign with the building society before the World Cup, gambling that success would lead to a better deal.  Now the FA has had to lower its sights to a £5m a year deal over four seasons rather than the £10m it was hoping for.

South Africans the real stars

It was a rather ugly and petulant World Cup final.  Johan Cruyff has denounced the Dutch tactics as 'anti-football'.  But South African president Jacob Zuma has proclaimed his citizens as 'the real stars' of the tournament.

What does a European victory in the World Cup mean?

A European country will win the World Cup tonight and a European country is already in third place.  What does this success for Europe mean, in particular for the future of football?

World Cup gives ITV a big boost

There have been complaints about the quality of its coverage and most viewers will probably prefer BBC to ITV for the World Cup final, if only because of the absence of adverts.   However, the World Cup has given ITV's advertising revenues a much bigger boost than it had hoped for.

World Cup Link Tank

Eleven reports and articles related to the World Cup that have caught our attention over the last couple of weeks. Our 'selección de links' if you will:

  • Cheeky Advertisers Evade FIFA World Cup Rules - AOL News

  • What happened when the world cup losers went home? - The Independent
  • The era of the celebrity referee

    The man in the middle at the World Cup final tomorrow, Howard Webb, is very much a down-to-earth Englishman.   The 38-year old comes from Rotherham in Yorkshire, which for all its merits is hardly the most glamorous location.   He is an officer with South Yorkshire Police but has taken a five year sabbatical to focus on his work as a referee.  The town's football club is having to play at an athletics stadium in nearby Sheffield.

    The stadium legacy in South Africa

    It's a challenge for an economic and financial broadsheet like the Financial Times when faced with an event like the World Cup.   However, they have won praise for an excellent series of articles by the renowned football writer Simon Kuper.   They have also been examining the economic background to the tournament and today they look at the legacy of stadiums built or refurbished for the competition.

    Nigeria backs down on ban

    African wire services are reporting that the Nigerian Goverrnment has lifted its ban on the national team taking part in international competitions.   The decision has been widely welcomed and means the end to a very tricky crisis in international football.