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Ben Hayes - Charlton Athletic programme

Southern League Division 1 South & West

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Truro revive Football League dream

Truro City consider that their dream of bringing the Football League will come nearer realisation if the local council approves plans for a new £10m 6,000 seater stadium next month.   The stadium would be shared with rugby side Cornish Pirates and local colleges.   574 attended Truro's home game yesterday.

Truro aimed for the Football League under the high spending regime of Kevin Heaney, but ended up in financial trouble and had to be rescued.

Finding a league sponsor

It's not so easy to find someone to sponsor a league, especially in the non-league system.   The returns are more diffuse than sponsoring a club.   Local businesses are often willing to support a non-league club.  One of their directors may also serve on the club board or their employees may play for the club.

The state of Northants football

Football in Northamptonshire is in a bad way.  Northampton Town, who enjoyed a brief spell in the top flight, are threatened with relegation to the Conference.   Rushden and Diamonds, the product of one man's vision, are no more (apart from a phoenix club) having reached League 1.   Their Nene Park stadium lies quietly rusting, perhaps to be eventually replaced by housing.

Evo-Stik moves south

After two years as the Zamaretto League, the Southern League has recruited Evo-Stik as its new sponsors.  They already sponsor the Northern Premier League where their deal is reportedly worth £150,000 a year.  The Southern League will receive an estimated £100,000, a great improvement on the £35,000 a year provided by Zamaretto.

Adders hit problems

Atherstone Town have announced that they are resigning from the Zamaretto League from the end of this season and dropping down a level in the non-league pyramid to join the Midland Alliance.  They probably have to travel as much as another Warwickshire club in the Zamaretto Premiership, Leamington, and attract much smaller gates. 

Bromsgrove Rovers likely to fold

Bromsgrove Rovers looks likely to fold after 125 years.  The club has been expelled from the Zamaretto South and West after the Coumcil refused to give the club a lease to the Victoria Ground.  The club has had serious financial problems and has been marred by years of infighting between supporters and the current and previous board of directors.


The lease has gone to Bromsgrove Sporting a fans' owned club which includes some ex-directors of Rovers and plays way down the non-league pyramid in the Midland Combination Second Division.

Re-branding a club

In commercial life decisions to re-brand an established product are taken only rarely.   Some have been disasters which have wasted money, e.g., re-branding the Post Office as Consiignia.  In fact there has been a recent fashion for reviving retro brand names.

Two teams in Bromsgrove

Bromsgrove Rovers were at one time in the Conference, but they hit financial problems and have fallen back to the third tier of the non-league.    The Worcestershire town is within commuting distance of Birmingham.   Now the local council has to decide whether to award the lease of the ground to Rovers or to a new fans' club.

Fate of Merthyr in Balance

The fate of non-league club Merthyr Tydfil FC is in the balance, but it looks as if the club will go into administration tomorrow. A Welsh-Egyptian millionaire has been told that he can have the club for £1, but according to owner Wyn Holloway he has not made an offer. Annis Abraham is a Cardiff City shareholder and has pledged to bring league football to Merthyr. He thinks that the debts are nearer £600,000 than the £315,000 Mr Holloway states. Abraham claims that Cardiff City have already agreed to a link up which may see the club field Cardiff reserve players.