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Big success for Brand Beckham


David and Victoria Beckham received more than £15m in dividends last year after profits at their business empire rose by 400 per cent.   The couple have cashed in £28.1m in dividends in the last three years.

Beckham Brand Holdings recorded a pre-tax profit of £39.5m on revenue of £47.1m in the year to 31 December.   This was up from a profit of £9.9m on £51.5m of revenue in 2014.   The company could be worth £316m with the Beckhams' share worth about £208m.

David Beckham, named as the 'sexiest man alive' by People magazine in 2015, has demonstrated the breadth of his appeal with a range of men's fashion in partnership with Kent & Curwen, the British heritage brand best known for creating the traditional cricket sweater.

The surge in profits last year was the result of a £30m one off payment the group received after the former England player formed a joint venture with Global Brands Group of Hong Kong.  The joint venture is called Seven Global and its first deal was the partnership with Kent & Curwen.   In its first year Seven Global made a profit of $10.6m, 'predominantly driven on the popularity of the David Beckham brand as attached to footwear, fragrances and accessories.'

David Beckham has been chosen as the guest for the special 75th anniversary edition of the popular radio programme Desert Island Discs.    This confirms his iconic status.   Indeed, he is close to the supreme accolade of 'national treasure' enjoyed by the likes of Joanna Lumley.   If Britain became a republic, he would be odds on favourite to be its first president as Buckingham Palace became Beckingham Palace.