Champions league money boost
Premier League clubs are already desperate to secure one of the Champions League places, for the prestige as much as for the additional income. For Liverpool it could make the difference between a season that is viewed as successful and one that is not.
The financial rewards are going to increase considerably next season. Appearance money from the group stage is going to increase by 50 per cent.
If an English club won the competition next season (and it's a big 'if'), they would get £74m from Uefa alone. If you add in ticket money and, even more important, enhanced lucrative commercial sponsorship opportunities, you could be looking at a sum not far short of £100m. Last year the most successful English club, Manchester United, got £33m from Uefa.
In contrast ciubs in the Europa League barely break even when you consider that they need larger suqads to deal with the demands of a long campaign. Even then, their Premier League performance may suffer which depletes their income.
In some ways it looks like a case of 'to them that hath shall be given', insulating the cartel of top clubs from the effects of financial fair play.