Chelsea’s policy of raising ticket prices for Champions League matches has come under some criticism. Apparently there was a strangely subdued atmosphere in last night’s victory at Stamford Bridge over Bayer Leverkusen in front of a below capacity crowd of 33,820. Some fans have even talked of a boycott of the home game against Gent.
Chelsea’s policy of raising ticket prices for Champions League matches has come under some criticism. Apparently there was a strangely subdued atmosphere in last night’s victory at Stamford Bridge over Bayer Leverkusen in front of a below capacity crowd of 33,820. Some fans have even talked of a boycott of the home game against Gent.
Bayer Leverkusen applied a €20 discount to their tickets bringing the price down to €26 which is what their fans would pay at home for a Champions League match. They saw the subsidy as a reward for their loyal fans.
In terms of revenue maximisation it may make more sense to have a smaller crowd paying more. But at a time when most people are under financial pressure, it doesn’t seem to be a very good way of treating fans.