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Clubs in shirt sleeves arms race

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Football clubs are in an arms race to get sponsorship logos on players shirt sleeves after the Football League sanctioned opening up the sleeve at the end of last year.  The logo has to be placed on the left sleeve.

Liverpool yesterday announced a five year £25m shirt sponsorship deal with American financial services company Western Union yesterday.  As part of the deal, Western Union will provide Liverpool with cash management and cross-border payment and foreign exchange services.  It will provide promotional money transfer offers to Liverpool supporters via the Western Union mobile app.

There are also plans to launch a global tournament - the Western Union cup - which will see Liverpool travel to regions such as the US and Asia to play.

Manchester City have a £6m deal in place with Nexen Tyre, a tyre manufacturer from South Korea.   Manchester United hope to earn £12m a year from a deal with dating app Tinder.

Chelsea have moved into partnership with Alliance Tyres and Watford announced that their former main shirt sponsor, 138.com, will be on their left sleevs.  Arsenal are not allowed to sign a deal because of their agreement with their shirt sponsors, Emirates.

Only Bournemouth, Burnley, Everton, West Bromwich Albion and West Ham United are yet to announce deals.