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Council sponsorship row

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A great fuss has been made about a local authority sponsorship of Tranmere Rovers which requires them to wear 'Wirral' on their shirts.   In fact the sponsorship dates back to 1989 and enables the club to undertake various activities in the community.   Nevertheless, various rent a quotes have been wheeled out to portray this as a great injustice to taxpayers.

Living in the shadow of the two Merseyside clubs in the Premiership, Tranmere need all the help they can get.   The Wirral could also do with a better profile.  Former Prime Minister Harold Macmillan is alleged to have described it as 'Funny place.  Up there.  Sticks out.'