The Football League’s long search for a sponsor has culminated in a deal with Sky Bet that will last for the next five years. At the same time it has extended its broadcasting arrangement with Sky Sport.
The dual agreement is worth about £300m. The extension of the Sky Sports deal is worth more than the £195m the League earned from the previous agreement.
The Football League’s long search for a sponsor has culminated in a deal with Sky Bet that will last for the next five years. At the same time it has extended its broadcasting arrangement with Sky Sport.
The dual agreement is worth about £300m. The extension of the Sky Sports deal is worth more than the £195m the League earned from the previous agreement.