How to sell football shirts in Brazil
There is an increasing interest in the domestic football competition in Brazil, but the challenge for companies is how to do business with the leagues and clubs given their often chaotic financial state, They are frequently heavily indebted and run by huge boards mostly made up of sports enthusiasts rather than professional managers.
However, with a growing lower middle class, there are opportunities to sell merchandise. SPR Sports claims to have built the world's largest franchise of football club merchandise stores dedicated to one club. Corinthians is the most popular club in Sao Paolo and the second most popular in Brazil with an estimated 35 million fans. SPR has 120 stores selling 400 lines from Corinthian baby suits to caps.