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Liverpool to build brand in Far East

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Liverpool are looking to the expanding Far East market in the hope of attracting a £90m naming rights deal for the new stand at Anfield which is due to open next season.  The club is looking for a ten year deal worth £7m to £9m a season and is understood to have met with three potential buyers.

Liverpool are interested in a strategic partnership, particularly in the retail sector in the Far East, that would allow them to build their brand in that region of the world.

Another avenue being explored is a training kit sponsorship as Liverpool's deal with Gardua, the Indonesian airline, is due to expire at the end of the season.   The current deal is worth £5.5m a year.