Many commentators think that building a new stadium for Liverpool is essential to retaining the club’s top ranking. Others think that the financial gains would not offset the loss of the distinctive and special atmosphere generated at Anfield.
Many commentators think that building a new stadium for Liverpool is essential to retaining the club’s top ranking. Others think that the financial gains would not offset the loss of the distinctive and special atmosphere generated at Anfield.
At some point Liverpool will have to take a decision about what to do, although there are no easy re-development options at Anfield. But it seems that the club is still ‘mulling over’ a decision, emphasising that it must take a decision that is financially responsible.
Managing director Ian Ayre that the club needed to fill around 60,000 to 65,000 seats in any new stadium. The club already had 46,000 seats and those extra 20,000 seats were not going to generate hundreds of millions.
In practice a naming rights deal could make all the difference between viability or not. This is also true at Everton, although their optimal capacity is estimated at 50,000 which would only generate an extra £5m a year. Potential sites are not in short supply, but they would need to use the model which it was intended to use at Kirkby with nearly half the cost being met by a retail development.