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Ben Hayes - Charlton Athletic programme

Maidstone's success story

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The latest financial results from Maidstone United show a clear success story.   Turnover is up to £1.36m and profits are £245,000.   Admittedly, a FA Cup run helped these figures.

Nevertheless, the underlying story is a strong one.   Wages account for less than 20 per cent of turnover, with funds being put into expanding the capacity of he stadium with its 3G pitch.   Attendances and season ticket sales are up.

In an earlier incarnation, Maidstone broke into the Football League.   They serve a prosperous area of Kent, even if there are areas of relative deprivation.

Within the Medway towns, they face competition from Gillingham.   With many Charlton fans moving out of London, it has also been a strong area of support for the Addicks.   

However, many Charlton fans have become disillusioned with the Belgian owner of the club and this could give Maidstone an opportunity.   In any case, many fans follow both a league club and a non-league club as I do.