The Premier League’s cash bonanza continues with the conclusion of a new three year sponsorship deal with Barclays Bank. It will be worth £120m over the three years, £40m a year compared with the current £27.5m.
The Premier League’s cash bonanza continues with the conclusion of a new three year sponsorship deal with Barclays Bank. It will be worth £120m over the three years, £40m a year compared with the current £27.5m.
Taken together with the recent television deal with BSkyB and BT Vision, this means that the bottom club in 2014 should receive a £60m payment from the Premiership, equivalent to the amount title winners Manchester City received this year. One consequence will be increased pressure on Championship clubs to get at least one season in the top flight.