The Premiership has secured a three year sponsorship renewal from Barclays worth £82.25m. The deal represents a 25 per cent premium on the £65.6m agreed with Barclays in 2007 and follows the rejection of an initial £70m offer from the bank. Barclays has sponsored the Premier League since 2001, initially in support of Barclaycard. The Premiership’s success in securing such a sizeable increase from Barclays provides further evidence that the recession has done little to diminish the marketing appeal of what is regarded as the world’s best and most entertaining domestic league.
The Premiership has secured a three year sponsorship renewal from Barclays worth £82.25m. The deal represents a 25 per cent premium on the £65.6m agreed with Barclays in 2007 and follows the rejection of an initial £70m offer from the bank. Barclays has sponsored the Premier League since 2001, initially in support of Barclaycard. The Premiership’s success in securing such a sizeable increase from Barclays provides further evidence that the recession has done little to diminish the marketing appeal of what is regarded as the world’s best and most entertaining domestic league. Barclays said that the sponsorship provided ‘a cost effective method to market our organisation’ to a domestic and global audience.
Related Articles
Barclays Renew Premiership Deal – 01/10/2006
Barclays have renewed their sponsorship of the Premiership, paying a total of £65.8m for the title rights for the three years up to and including the 2009-10 season…
Are You Serious? – 10/08/2004
Marketing hype is one of the bugbears of modern life. One of my credit card companies recently sent me a letter saying they were cutting back their cashback from 1.0% to 0.5% as part of their effort to ‘improve our service to you’. And, of course, you can’t keep it out of football…