Its cheap tickets are the toast of the supporters’ movement, and lazy commentators are predicting that it will knock the Premiership off its perch, but the Bundesliga is also boosting the profits of Sky Deutschland. Last year they extended their Bundesliga match rights until the 2016-17 season and it’s already looking like a good buy.
Its cheap tickets are the toast of the supporters’ movement, and lazy commentators are predicting that it will knock the Premiership off its perch, but the Bundesliga is also boosting the profits of Sky Deutschland. Last year they extended their Bundesliga match rights until the 2016-17 season and it’s already looking like a good buy.
Sky Deutschland, in which News International owns a 54.8 per cent stake, reported an operating profit of €5.8m for the first three months of 2013, compared with a loss of €40.6m in the same period last year. They are seeing a positive effect on sales for the second quarter.
The pay-TV business was known as Premiere, but was launched under its new name in 2009, Some analysts thought that Sky Deutschland had overpaid at €485.7 million a year for the Bundesliga deal, although its cheap compared with the Premier League. However, in the first quarter of the year the company attracted 42,100 new customers to reach a total of 3.4 million.
Adidas, a shareholder in Bayern Munich, also reported better than expected first quarter profits of €442m. Their Champions League final opponents Borussia Dortmund are sponsored by Evonik (since 2006), a chemicals, energy and real estate group, with Puma as the kit supplier (since 2012).