Super size shirts

Knowing the market for your merchandise in football or any part of the economy involves identifying niche markets that you can satisfy. There are some very large fans around and three clubs are producing their 2015-16 shirts in 6XL size.

The three clubs are Arsenal, Aston Villa and Norwich City, but there is no reason to suppose that they have more very large fans than any other clubs. Some clubs, including Tottenham Hotspur, sell 5XL shirts.

Knowing the market for your merchandise in football or any part of the economy involves identifying niche markets that you can satisfy. There are some very large fans around and three clubs are producing their 2015-16 shirts in 6XL size.

The three clubs are Arsenal, Aston Villa and Norwich City, but there is no reason to suppose that they have more very large fans than any other clubs. Some clubs, including Tottenham Hotspur, sell 5XL shirts.

Arsenal do not expect to sell many of the shirts which fit a 59-62 inch chest. However, the market must be large enough to make it worthwhile producing them. In clothing more generally, the needs of the larger male are met by ‘big and tall’ merchandisers.