Manchester United are to become the first club to have a sponsor just for their training kit. This week they will announce a £4m a season agreement wuth logistics company DHL. This means that in effect the space on Wayne Rooney’s training bib is more valauable than that on the first team shirts of twelve top flight rivals.
Manchester United are to become the first club to have a sponsor just for their training kit. This week they will announce a £4m a season agreement wuth logistics company DHL. This means that in effect the space on Wayne Rooney’s training bib is more valauable than that on the first team shirts of twelve top flight rivals.
It emphasises the financial gap that is opening up between the top clubs and the rest of the Premier League and the determination of the Glazers to squeeze every last cent of value from what has been described as the richest sports franchise in the world.