With the completion of their 10-year £750m kit deal with adidas, Manchester United stand to earn about £143m annually from their three main commercial deals. The other two are with Chevolet, who are paying £357m over seven years to sponsor the club’s shirts and Aon, whose sponsorship of the club’s shirts and Carrington training base is worth £136m over eight years.
With the completion of their 10-year £750m kit deal with adidas, Manchester United stand to earn about £143m annually from their three main commercial deals. The other two are with Chevolet, who are paying £357m over seven years to sponsor the club’s shirts and Aon, whose sponsorship of the club’s shirts and Carrington training base is worth £136m over eight years.
Without counting other commercial deals, these earnings are higher than the turnover of 14 of the Premier League’s 20 clubs and only just short of Tottenham Hostpur’s total income of £147m for 2012-13. Shares in Manchester United hit a 12-month high after the deal was confirmed, rising to $18.30 in New York.
Adidas expect the deal to lead to sales of £1.5bn over the next decade. They were keen to get a deal with United after they lost their kit sponsorship deal with Liverpool to Warrior two years ago.
Relations with Nike, United’s kit sponsor since 2002, necame strained when the club began displaying the branding of rival manufacturers at Carrington earlier this year.