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Ben Hayes - Charlton Athletic programme

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Chinese support for the England football team

Video reporting on a new study of the strength of interest in international football across China by Warwick Business School.

It shows that not only is the England team shirt the most popular football shirt across China, England is also by far Chinese football fans' most favoured international team - beating Brazil, Argentina and Germany.

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Manchester United's Customer Relationship Programme

In an interview with Information Age magazine, Ben Hatton, Manchester United's director of business and development, explains why the club is investing in CRM software and what it hopes to achieve.

Online Shopping for England Fans

Excerpt from Information Age magazine e-commerce case study - Sportsetail and The Football Association

With the approach of the World Cup 2002 Sportsetail decided it had to turn the UK Football Association's official web site into a dynamic, easy-to-use shopping experience for England football fans.