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Ben Hayes - Charlton Athletic programme

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£100,000 Lifetime Tab For Being A Fan

Dedicated football fans will spend £100,000 in a lifetime supporting a club according to research by Virgin Money. Calculations show that supporters of Premiership clubs spend as much as they would raising a child or buying a home. The keen supporter currently shells out £1,875 a season and once inflation has been taken into account that tots up to more than £100,000. Travel costs alone come in at £40,000 in a lifetime with another £25,700 going on club merchandise, food, drink and programmes. The calculations are only for a single fan with food and the cost of travel to away matches.

Carlsberg Hit Out At Liverpool Stadium Delays

Carlsberg, Liverpool's biggest sponsor, has criticised Liverpool's owners, Tom Hicks and George Gillett, for delays in building their new stadium. Keld Strudahl, Carlsberg's international marketing director, said: 'While we have a good relationship with Tom Hicks, we are naturally unhappy that the planned new stadium has been postponed. That cannot be good for Liverpool as a long-term business.' The Danish brewer, whose relationship with Liverpool stretches back 16 years, said it would be happy doing business with Dubai International Capital should it still be interested.

West Rules OK in Bundesliga

Not one side from the former East Germany (DDR) has won a Bundesliga title in the nineteen years since the fall of the Berlin Wall. It looks like the wait could go on for quite a while, as Energie Cottbus are the old East's sole representative in the top flight and even their position is under threat - they are currently bottom of the division. After reunification, the only DDR sides in a financial condition to join the top flight were Dinamo Dresden and Hansa Rostock.

Football Shirt Sponsors Are Harder To Find

The turmoil at Manchester United's sponsors, AIG, has focused attention on football shirt sponsors. Football shirt sponsorship has enjoyed steady growth in recent years. According to sports marketing consultant Sports Markt, total revenues last year were £287.8m in the six large European leagues, up 10.6 per cent on the previous year and doubling their value in eight years. But, as with most aspects of life in the Premier League, there is a gulf between the top clubs and everyone else, and the economic downturn is leaving other clubs struggling to find a sponsor.

Why The 39th Game Is Still On

Premiership chief executive Richard Scudamore still thinks that a 39th game played abroad is essential to secure the future of the competition. He argues that the only reason that the model of distribution of half the domestic rights income and all the foreign rights income equally is that 'the revenues are so large, enabling us to divide the income without the top clubs crying foul.

Chinese support for the England football team

Video reporting on a new study of the strength of interest in international football across China by Warwick Business School.

It shows that not only is the England team shirt the most popular football shirt across China, England is also by far Chinese football fans' most favoured international team - beating Brazil, Argentina and Germany.

WarwickICAST

Manchester United's Customer Relationship Programme

In an interview with Information Age magazine, Ben Hatton, Manchester United's director of business and development, explains why the club is investing in CRM software and what it hopes to achieve.

Online Shopping for England Fans

Excerpt from Information Age magazine e-commerce case study - Sportsetail and The Football Association

With the approach of the World Cup 2002 Sportsetail decided it had to turn the UK Football Association's official web site into a dynamic, easy-to-use shopping experience for England football fans.