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Ben Hayes - Charlton Athletic programme

Shirt Sponsorship

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Big shirt sponsorship deal for Barca

FC Barcelona have signed a short sponsorship deal worth at least €220m with Japanese retailer Rakuten. The four season deal is worth €55m a year, a similar amount to the £47m a year that Manchester United earns in its contract with Chevrolet.

Barcelona has also signed deals to capture the Turkish electronics giant Beko on its shirtsleeves and US semiconductor company Intel unusually on the inside of its shirts.   It's a long way from just having Unicef on its shirts.

Debunking football finance myths

The Guardian has published an interesting blog that seeks to debunk a number of football finance myths in the context of the transfer window.  The article contrasts the lack of transparency in terms of transfer fees in English football with the NBA and the NFL but, as is pointed out, they operate salary caps so full financial disclosure is essential.

Premier League shirt deals rise to record high

The combined value of Premier League shirt sponsorship deals this year is £226.5m, an increase of £3.6m on last year.  In percentage terms this is less than two per cent, so it is a much smaller rise than that for broadcasting contracts.

Should clubs accept sponsorship from betting companies?

It's far from unusual for football clubs to accept sponsorship from betting companies.  Four Premier League clubs do.  However, the news that Betdaq are to replace the University of Greenwich on Charlton's shirts has sparked some controversy.

Shirt sponsors deny cannabis link

Torquay United's new shirt sponsors have emphatically denied that their company name has any link with cannabis.   420 Skatestore is a skatestore clothing company.   In the United States 420 is a slang term associated with cannabis.  Gulls supporters have jokingly speculated on social media whether the team will appear with a cannabis leaf on their shirts.

Cost of kit and sponsorship deals rises rapidly

The cost of football kit and sponsorship deals has been rising rapidly.   Manchester United set the tone when it switched from Nike to Adidas kits in 2015, in a deal worth around £75m a year.  Barcelona did even better.   By extending its Nike kit deal last month, the club more than doubled its annual revenue from kit to €150m a year.

Wolves sponsorship deal criticised

A sponsorship deal concluded by Wolverhampton Wanderers with US-based pay day lender Money Shop has attracted widespread criticism.  It featured on the West Midlands edition of Sunday Politics with one panelist describing Money Shop as akin to 'modern day loan sharks.'

Jimmy Hill and shirt sponsorship

Today shirt sponsorship is an accepted part of football.   Even the smallest non-league teams have their shirts sponsored by, say, a local pub or scaffolding company.   However, it was not always the case and it was Jimmy Hill who made the breakthrough.

He brought in shirt sponsorship at Coventry City, threatening to rename them Coventry Talbot unless allowed to place logos and names on the club shirt.   Television refused to show them, so Coventry wore a different strip when the cameras were in town.

Barca want to be first €1bn club

Barcelona have a six year plan to become the first club with €1bn in revenues.  Current revenues are €600m and it is felt necessary to lift them to counter the growing financial clout of the Premier League.

Shirt sponsorship deals break through £200m barrier

Thanks to new deals at Chelsea and Liverpool, Premier League shirt sponsorship deals have broken through the £200m barrier for the first time.   The total value of all deals is now £218.65m.  This is over twice the value of all deals in the German Bundesliga.