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"If you want some accessible but informative insight into football then I suggest you couldn't do better than the Political Economy of Football website, which is not only intelligible but comes with the added bonus of being written by Addicks fan Wyn Grant."
Ben Hayes - Charlton Athletic programme

Shirt Sponsorship

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Should clubs accept sponsorship from betting companies?

It's far from unusual for football clubs to accept sponsorship from betting companies.  Four Premier League clubs do.  However, the news that Betdaq are to replace the University of Greenwich on Charlton's shirts has sparked some controversy.

Shirt sponsors deny cannabis link

Torquay United's new shirt sponsors have emphatically denied that their company name has any link with cannabis.   420 Skatestore is a skatestore clothing company.   In the United States 420 is a slang term associated with cannabis.  Gulls supporters have jokingly speculated on social media whether the team will appear with a cannabis leaf on their shirts.

Cost of kit and sponsorship deals rises rapidly

The cost of football kit and sponsorship deals has been rising rapidly.   Manchester United set the tone when it switched from Nike to Adidas kits in 2015, in a deal worth around £75m a year.  Barcelona did even better.   By extending its Nike kit deal last month, the club more than doubled its annual revenue from kit to €150m a year.

Wolves sponsorship deal criticised

A sponsorship deal concluded by Wolverhampton Wanderers with US-based pay day lender Money Shop has attracted widespread criticism.  It featured on the West Midlands edition of Sunday Politics with one panelist describing Money Shop as akin to 'modern day loan sharks.'

Jimmy Hill and shirt sponsorship

Today shirt sponsorship is an accepted part of football.   Even the smallest non-league teams have their shirts sponsored by, say, a local pub or scaffolding company.   However, it was not always the case and it was Jimmy Hill who made the breakthrough.

He brought in shirt sponsorship at Coventry City, threatening to rename them Coventry Talbot unless allowed to place logos and names on the club shirt.   Television refused to show them, so Coventry wore a different strip when the cameras were in town.

Barca want to be first €1bn club

Barcelona have a six year plan to become the first club with €1bn in revenues.  Current revenues are €600m and it is felt necessary to lift them to counter the growing financial clout of the Premier League.

Shirt sponsorship deals break through £200m barrier

Thanks to new deals at Chelsea and Liverpool, Premier League shirt sponsorship deals have broken through the £200m barrier for the first time.   The total value of all deals is now £218.65m.  This is over twice the value of all deals in the German Bundesliga.

Bulls revival

Leading football journalist David Conn provides an interesting account of the revival of Hereford United as Hereford FC. They have sold a thousand season tickets which is well above the norm for the level of non-league football they are now at.   A recent away game at Malvern Town broke their attendance record with over 2,000 present.

New shirt sponsor for Sunderland

Dafabet are to be the new shirt sponsors for Sunderland.   The main markets for the eGaming company are in Asia and the UK.

Until the end of last season, they were the main shirt sponsors for Aston Villa.   They are also shirt sponsors for Blackburn Rovers.

Which teams get the big sponsorship money?

There is a lot of detailed and interesting information in this report from Forbes about which clubs get the big sponsorship money and how the picture is changing.

The biggest source of revenue is shirt sponsorship (or jersey sponsorship as this report calls it).   That is followed by stadium naming rights which have become an increasingly lucrative source of revenue.