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Shirt Sponsorship


Biggest ever sponsorship deal for Swansea City

Swansea City has agreed its largest sponsorship deal in the club’s 101-year history with GWFX which is one of the core brands under the fast growing global financial services provider Goldenway which is based in Hong Kong. Goldenway Global Investments (GWFX) provides a full range of online trading services such as forex trading and contract for differences (CFD) to clients.

Fan power defeats sponsorship deal

In what must be one of the first decisions of its kind, Bolton Wanderers have quickly dropped a sponsorship deal with a pay day loan company after protests from fans and local politicians. They had satisfied themselves that QuickQuid were regulated and responsible, but said they did not want to damage relationships with the local community for commercial reasons.

New sponsor for Sunderland

Sunderland AFC has announced that BFS Group Limited will become the club’s new principal partner from season 2013-14. BFS Group is the main UK operation of The Bidvest Group Limited, which is headquartered in South Africa will replace Invest in Africa as the team’s main shirt sponsor.

The Bidvest Group is a global business operating across a range of sectors with over 105,000 employees across four continents. It also operates the largest global foodservice business outside North America and has significant presence in the UK market.

Big kit deal for Arsenal

Arsenal are set to sign the biggest kit deal in English football with Puma as they bring to an end their 20-year association with Nike at the end of next season. A number of improved commercial deals for Arsenal are in the offing.

The five-year deal with the German sportswear manufacturer is reported to be worth as much as £170m - more than £30m a year That's even more than sponsors Emirates pay to have their logo on the Arsenal shirts, and will give Arsene Wenger, or his successor, extra financial clout in the transfer market.

Cheap shirts deal for Pompey fans

Portsmouth fans and staff have signed a £10,000 deal with new replica kit partner Sondico. The cheque – which will be used to purchase 10 community shares – was the first instalment of revenue from the ‘In Pompey We Trust’ commemorative t-shirt campaign which has gone down well with fans.

Swans seek to upgrade their shirt sponsors

On the back of their recent success, Swansea City are seeking to upgrade their shirt sponsors.   Their contract with online betting company 32Red has been terminated after four years with one year to run. The parting of the ways has been amicable with 32Red receiving a £950,000 windfall.

Amex shirt sponsorship deal for Seagulls

Brighton and Hove Albion have secured a new multi-year shirt sponsorship deal with American Express. Their UK headquarters is in Brighton and they already have the naming rights to the club's new stadium where the Seagulls have been attracting record crowds after their years at the unsuitable Withdean Stadium.

Football sponsorship booms

International sports federations receive more than $2 billion per year in sponsorship according to the latest research from Sponsorship Today with football way out in front.

Report author Simon Rines noted, 'The report shows that Uefa, Fifa and the IOC account for half of all federation sponsorship income.  Similarly, soccer federations such as Uefa, Fifa, AFC (Asia), Conmebol (South America) and CAF (Africa) also account for 50% of global federatiion sponsorship income.'

Club football in Brazil booms

Brazil's top football clubs earned revenue of $1bn in the 2011 season, up nearly 30 per cent from a year earlier, as they gained a greater share of income from television rights.  They have been helped by the rise of pay TV in Brazil with clubs now drawing 26 per cent of their income from TV rights.

This sudden increase in wealth is allowing Brazilian clubs to persuade more top talent to stay at home and to draw some players back from overseas.   A rising middle class is producing rapid growth in telecoms, media and the entertainment industries.

Arsenal will splash the cash - eventually

Arsenal's new sponsorship deal with Emirates Airlines will enable the club to spend on player retention and acquisitions, but the real action is not expected to occur until the summer transfer window.  Arsenal's kit deal with Nike expires in 2014 and they are expected to sign a lucrative new deal with Adidas which should further boost the funds available to them.