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Shirt Sponsorship

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Football still top for sponsorship

Football still remains the most sponsored sport in terms of the sums of money paid out.  The figures suggest that it earned $2714m in 2011, followed by the Olympics at $1275m.   American football earned $1085m, followed by Formula 1 and NASCAR racing at just under $600m each.   Companies from emerging countries are increasingly getting into sponsorship.

'Here we go again' say Newcastle fans

The following statement has been issued by Newcastle United Supporters Trust:

Wonga row rumbles on

The row over Newcastle United's sponsorship by payday loan company Wonga rumbles on, although at the end of the day the deal is likely to stay in place.  

The Magpies may have suffered some reputational damage, although that is nothing new for them off the pitch under the present regime, but Wonga have got loads of free publicity.   If no one had heard of them before, they certainly have now, although the downside may be increased scrutiny of their business.

Most embarrassing shirt sponsors ever?

In the wake of Wonga's sponsorship of Newcastle United, the Daily Mirror has produced a list of the 10 most embarrassing shirt sponsors ever.   Most of the embarrassment seems to relate to rather unfortunate names as distinct from the product or service itself.

Magpies get the Wonga

Some Newcastle United fans are unhappy about the lucrative new shirt sponsorship deal the club has concluded with Wonga, the short-term loan company that has been criticised over its high interest rates.   Blackpool and Hearts already have deals with Wonga, but Blackpool has a slightly raffish air while Hearts has encountered serious financial problems.   Newcastle is an established and major top flight club.

Shirt sponsorship challenge for Uefa

This article has been written by Simon Hines of Sponsorship Today:


In the season 2011/12 the average shirt deal in France's Ligue 1 was estimated at €1.5m per season with Betclic topping the league at €5.5m with its Olympic Marseille sponsorship. Paris Saint-Germain (PSG) was reportedly earning €4.9m from Emirates whereas OGC Nice had no shirt sponsor. If news reports are to be believed, a Qatari bank is close to finalising a deal worth €100m per year for shirt and stadium naming rights to PSG.

Chelsea extend shirt deal

Chelsea have renewed their shirt sponsorship with Samsung until the end of the 2014-15 season.  The deal is said to be worth about £18m a year.  However, that is dwarfed by the £50m annually that Manchester United agreed this summer to have General Motors, the makers of Chevrolet, as their shirt sponsor from 2014-15.

FA shirt deal will cost fans

The Football Association has signed a new shirt deal with Nike.  No doubt it is good business for them, but it will prove costly for England fans as they face the prospect of three different shirts in as many years. Fans will have to decide whether to pay £50 for a new shirt every season which, of course, costs a fraction of that to produce offshore.   Some fans have only recently bought the present kit.

Why was the Chevrolet United deal so big?

Simon Hines, the editor of Sponsorship Today, assesses the recent sponsorship deal between Chevrolet and Manchester United:

So why has the new deal broken previous records by such a high margin?  The first point to look at is the starting date. By the time the sponsorship starts in earnest in 2014, it will have been four years since the Aon deal was signed, so it is not an overnight doubling. Rights values for major properties are now growing at a rate well ahead of inflation.

Standard Chartered crisis poses challenge for Liverpool

Liverpool's shirt sponsors, Standard Chartered Bank, have been accused by US regulators of sanctions busting deals on behalf of the Iranians.   The allegations are denied by the Bank, but there is a real risk of their US licence being revoked.   This would pose serious difficulties for them as much as their income comes from facilitating trade deals.   In the meantime, 16 per cent has been wiped off the value of their shares.