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Shirt Sponsorship

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Rich guy backs Bedlington

The latest American billionaire to get involved in English football, the aptly named Bob Rich, is devoting some of his fortune to Northern League Division 1 club Bedlington Terriers.   Interviewed on Radio 5 this evening he explained that genealolgical research had led him to discover family links with the area and his wife bought him the manorial title.   He then learnt about the football club which he has since visited.

Spurs land second shirt sponsorship

The idea dreamt up by Spurs of having a different shirt sponsor for Champions League and cup competitions seems to have paid off.    Management firm Investec have signed a deal thought to be worth £5m over two years to complement the £20m main deal with Autonomy.   If Spurs had not recovered from the initial 3-0 deficit against Young Boys in Berne last night, Investec may have been questioning the value of the deal.   There is, after all, no guarantee that Spurs will be in the Champions League next season ev

Shirt sponsorship deals soar

The recession proof character of the Premier League is shown once again by the fact that shirt sponsorship deals have soared this season.   A study by Sporting Intelligence shows that the value of the deals is nearly £100m, up £71.8m from last season.

Referees land seven figure sponsorship deal

Referees in the Professional Game Match Organisation have landed a seven figure sponsorship deal over three years.  Their new sponsors are the Tune Group, who own Air Asia, emphasising once again how important the Asian market is to top flight football in England.  The benefits for the sponsors are clear: access to over 2,000 games and 3 billion viewers worldwide.

Takeover at Forest Green

Cash strapped Conference club Forest Green Rovers, who have been struggling to pay off historic tax debts, look as if they are about to be taken over.   Dale Vince, Britain's richest green entrepreneur, is poised to make a bid.  His wind power company is based in Stroud, close to the Nailsworth club.  He has built up a £85m fortune and ranks 657th in the UK's rich list.  He has previously sponsored Shortwood United.


The good news follows the announcement last week of a lucrative two-year shirt sponsorship with Coventry Building Society.

FA step up search for new England sponsor

With a friendly against Hungary just three weeks away, the FA is stepping up the search for a new main England sponsor after Nationwide formally confirmed they are no longer interested.  The FA decided not to re-sign with the building society before the World Cup, gambling that success would lead to a better deal.  Now the FA has had to lower its sights to a £5m a year deal over four seasons rather than the £10m it was hoping for.

Novel approach to shirt sponsorship

Tottenham Hotspur are taking a novel approach to shirt sponsorship for the coming season.  They have landed a £20m deal with software infrastructure company Autonomy for their league matches.   They are seeking a separate sponsor for cup matches and are already in discussion with a number of brands.   Spurs are, of course, in the Champions League and have a good chance of progressing again in cup competitions, so it could be a good bet for a sponsor.   It migh

£1 million shirt sponsorship deal for Sky Blues

It appears that you don't have to be a Premiership club to secure a good shirt sponsorship deal.  Indeed, Coventry City have secured a deal that is better than that received in the last year or so by some lower level Premiership clubs.

Bwin Extend Real Madrid Shirt Sponsorship

Having gone on a £200m spending spree this summer, news that Real's shirt sponsorship deal with Austrian online betting group Bwin has been extended by three years (until 2013) will come as some relief to the club's accountants and creditors. At least one line of income has been secured. The deal could be worth up to 20m euros ($29.1m; £18.3m) a year from the renegotiated agreement.

Manchester United Secure Biggest Shirt Sponsorship Deal in History

Manchester United have once again demonstrated their financial pulling power by securing the biggest shirt deal in football history. They have secured a four year contract worth £80m with Aon Corporation, the American financial giant, which will replace AIG as the club's shirt sponsors from the start of the 2010-11 season. The deal comfortably eclipses the £68m four year agreement that Bayern Munich have with T-home, the telecommunications firm, and dwarfs United's existing £56.5m contract with AIG.